![]() ![]() Everyone I talked to - from Evan, the CEO, down to some of the junior security engineers - really believes this and understands how important it is for the success of our company. Secondly, Snap has made a massive investment in security and privacy, and it’s a huge part of the company’s DNA. The excited way in which they talked about Snap and the work they were doing was very compelling. There were two things that convinced me to join. First, there were a couple of folks that I knew and trusted at Snap who had worked for me at Google in the past. What encouraged you to make the decision to join the Snap team just over a year ago?įor me, it was a huge decision to leave Google: I had been there for over a decade, I truly loved working there, and anything like changing jobs is always somewhat of a step into the unknown. You’ve got an extensive history working at other large tech companies. They develop parts of the core Snapchat application, build security-related infrastructure and run a variety of privacy programs. Matt leads a team of nearly 100 engineers and program managers who work on ensuring that both Snap’s customers and employees are safe and secure. Matt Moore, Chief Information Security Officer It’s the most friendly, family-like atmosphere, where people of so many backgrounds and experiences (artists, mathematicians, sculptors, stand-up comedians, fashion designers, writers, veterinarians, actors - you name it!) come together to innovate every single day! Well, it’s hard to describe, so imagine an office where: There’s someone impersonating a dinosaur in motion capture costume, there are ambitious people who are inventing Lenses that the world will love, there are people cross-teaching each other Russian, Hungarian, Ukrainian and Filipino, there’s someone eating pineapple saying, “Hey, have we done a dancing pineapple already? What if it does flips?” There are people printing, painting, testing, posing and, since we are global, many, many international video calls. Could you describe the typical working environment for the Lens design team? How does this foster creativity and collaboration? The environment where someone works is often as important as the work itself. I never could have envisioned that puking rainbows, cute dog ears, and a dancing hot dog would change the world.” Once the design is finalized and polished, the Lens goes through the testing phase - and from there, it’s ready for launch! You need to make a dinosaur? Become a dinosaur, feel like a dinosaur, dance like a dinosaur! Once that’s done, we assemble the Lens in Lens Studio, our AR creation tool. At this point, you might spot people dancing and moving strangely around the office while others record it. For comparison, imagine a crowd of people at a large football stadium, where each person is busy thinking of ideas for Lenses!Īfter that, we prepare all of the necessary special effects like 3D, animation, textures, and more. So far we’ve done 65,000 of these storyboards. First, we visualize the idea through a storyboard, which is a sort of visual script of a Lens. ![]() My priority was simply making sure they looked amazing and worked flawlessly.Ĭould you explain the process of how a Lens goes from an idea to showing up on people’s phones?Ĭreating a new Lens always starts with an idea - and the most amazing ones are usually based on our personal stories. I was so deeply focused on the technology and design of Lenses that I didn’t anticipate how much of a phenomenon they would turn out to be. When I landed, I had thousands of missed calls and messages, so I called my manager and first the question I asked was, “Did anyone pay attention to the launch? Do people like it?” He just told me, “You should see this.” It was the biggest news of the day, all around the world. I never could have envisioned that puking rainbows, cute dog ears, and a dancing hot dog would change the world and become the highest point in my career so far!įunny story - I missed the launch of Lenses because I was on a 15-hour flight that day. ![]() When you first joined Snap as a Lens designer, did you envision them becoming as popular and important to the company as they are? One of Snap’s most widely-known features is Lenses. Lidiya runs the team that came up with and executed all of those ideas. ![]() One of the most popular features on Snapchat are the Lenses that let people see what they’d look like with dog ears, fake facial hair or as a dancing fruit. Lidiya Bogdanovich, Director, Lens Design ![]()
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